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Amazon, the king of B2C is invading B2B. The world’s #1 B2C e-commerce site is crossing over to B2B. Read More

Recently, Charlie Peters of Emerson and Scot Wingo of ChannelAdvisor discussed how Amazon and ecommerce in general are impacting the B2B world at last month’s BMA Blaze Conference in Chicago. They debated the impact of B2C trends on B2B distribution and purchasing Read More

Facebook has released a new tool to help encourage page admins to promote their most engaging posts. What do you think? Read More

Even with great experience, talented teams, and trusted advisors, there are times when all leaders need to bite the bullet and make lone-wolf decisions. Facing tight deadlines, intuition usually takes the place of other guidance--but it certainly isn’t always correct.Here are some ways good leaders Read More

Conversion rate optimization software helps automate processes and make sense of data as marketers work to maximize the value of their site traffic. Read More

There are few businesses that probably inspire thoughts of high tech innovation less than a family owned foundry and machine shop. Don't get me wrong. These are certainly vital small businesses. But they might not be the first places we think of as hot beds of high tech innovation. In the case of B Read More

Networking is an important part of any business, and doing it well is a question of practice. However, Matthew Toren says networking is also about taking certain actions and understanding the importance of these actions when building your brand and business. First, relationships are key. Second, sh Read More

Repeat customers should be a huge focus for any business. If you don't keep customers coming back and work to retain your current customers happy, you will always be searching for new business, a costly and time consuming procedure that, in the long run, makes it tougher to grow. What's the solutio Read More

There are many potential writers for your small business Website or other copywriting needs. However, copywriter Kate Toon insists that when hiring someone to do your marketing copy, only someone with background working at an advertising agency can give you the experience you need. Of course, Kate Read More

Publishing polls on your business website is one way to attract higher amounts of inbound links and, as a result, traffic. Obviously, you'll want to create a poll on a topic your potential customers will find interesting or one blogs and websites that cater to your target customer would want to lin Read More