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Brands need to figure out how to deal with Facebook Zero and dramatically decreased reach. Here’s how Read More

In a world of statistics, numbers in digital media can get confusing. From re-tweets and mentions to page visits and time on site, it can be difficult to wade through the world of analytics. Below are three digital media analytics your small business should focus on right now: Read More

Most private company owners fail to maximize the value of their business by selling at the optimum time. Engrossed in running the business, they work on long after the best point to realize the wealth they have created.

The vast majority of private company owners wait too long to sell their bus Read More

This week I chat with Conrad Egusa from publicize.co.

If you are interested in getting more press for your startup, Conrad is a former Venture Beat writer who now helps startups get noticed. Read More

The “times they are a-changin’” indeed! In the pre-digital era, amplifying your brand meant developing an advertising and PR campaign with all the bells and whistles –radio, TV and print. Brands could count on reaching large numbers of listeners and viewers in their quest to reach consumers for the Read More

I haven’t been able to locate a franchise business in the US that only accepts cash for products or services. And, I don’t expect to. Credit cards need to be accepted.
An interesting process takes place that enables franchisees to accept credit cards. Here it is. Read More

Small business owners frequently do not have the capital to pursue new venues, and they can find it difficult to secure loans from banks. Startups and entrepreneurs may find many lending doors closed to them when they need it most. Crowdfunding is one way to obtain needed funds to bring your innova Read More

8 out of 10 people will read headline copy, but only 2 out of 10 will read the rest. Here is a list of headline formulas you can put into immediate action for your marketing communications – newsletter articles, blog posts, brochures, email messages, Facebook posts. Read More

You can’t be everywhere at once – Twitter, Facebook, LinkedIn, Foursquare – and still accomplish actual work. Save yourself time and sanity with this all-in-one FREE tool that lets you post updates to all (or some) of your social media profiles at once. Read More

We all want more eyeballs on our content right?

But, the challenge that we all face at some point is that it’s just not as quick and easy as we would like.

Sometimes, in the pursuit of promoting blog posts better, it’s easy for us to feel like we’re just spinning our wheels, not really gettin Read More