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I have a few tricks for quickly getting out of da funk. Here are 33 methods to rebound from content marketing burnout… Read More

Hasbro, Axe and Zicam all recently took creative approaches with their marketing efforts. We’ll tell you whether their attempts were inspired or perspired—and what you can learn from their shots at marketing glory. Read More

Do you believe that bankruptcy is not entirely bad? No, it’s not! It has its positive side – which is to teach you lessons that can change the face of your business for the better. After all, an episode of bankruptcy may be all you need to become a great business strategist.

Your business is goi Read More

The ability to lead employees with excellence is a key factor that contributes to the success of leaders at all levels.

Watch as Jill Geisler explains what it takes to be a truly great boss and breaks down how to deal with difficult situations in the workplace. Read More

Ever thought of starting a business blog? Well, to have a blog business takes a lot of sweat and tears and I look into the whole experience. Read More

SEO marketing is a dud – as far as most small business owners are concerned. They’ve adopted all known tactics – simple and complex – yet, their websites or blogs are nowhere to be found in search engine listings for their target keywords. They’ve exerted lots of time and effort, yet they’ve gotten Read More

The age old question? Can a backlink hurt you? Learn my thoughts on this highly controversial subject. Read More

Short videos for your small or midsize business can serve as content to share on social media and websites. Learn how to create affordable videos from your iPhone. Read More

Many business owners go into founding a company with an expectation of a certain level of income — the goal is to live comfortably and take care of family, rather than to create a financial empire. This sort of business is known as a ‘lifestyle business.’ It’s a rather new term, for something that Read More

By Johann Carpio

The customer is always right. In this modern age of content marketing, this axiom rings particularly true. Targeted material, which reads to your audience like it was perfectly tailored for them, is the golden goose of content marketing.

Developing this kind of content, howev Read More