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For many startups, a marketing strategy gets between them and tactical execution. In theory, it seems like a good idea but strategic plans are bypassed or receive little attention because a startup is focused on getting stuff done.

But not having a marketing strategy is a major mistake. In fact, Read More

I get approached on a regular basis by people curious about consulting. Here's some insight from eight years in the consulting trenches. Read More

Is social media a waste of time for startups and brands? Is it a good use of time, people and money to focus on something that doesn't move the needle? Read More

Many brands struggle with storytelling, even though it continues to gain traction as a sales and marketing tool. The key to creating stories is being aware of what's around you and what you're experiencing, as well as reflecting the interests and needs of your customers. Read More

Startups that don't embrace the value of marketing are doomed to fail. Even if their products are great, they won't reached their full potential if not enough people know about them. Read More

Blogs can deliver a lot of marketing benefits but many brands struggle to keep them vibrant because they're a beast that constantly needs to be fed. Here's some advice on how to rekindle a blog. Read More

Pizza Pizza, a large chain, launched an offer that featured massively discounted tickets to the Grey Cup, the championship game for the Canadian Football League. While the CFL cracked down on the offer, Pizza Pizza scored a huge marketing win. Read More

Too many entrepreneurs fail to engage audiences when they give five-minute presentations at events. They follow a rigid presentation format, rather than telling good stories. Read More

As visual storytelling becomes more popular, platforms such as Instagram are being embraced by marketers looking to be different. Read More

Startups can be seductive beasts but would-be entrepreneurs need to ask themselves some hard questions before taking the leap. Read More