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The Sell Sheet: A Short, Sweet Storytelling Weapon

The Sell Sheet: A Short, Sweet Storytelling Weapon - http://www.markevans.ca Avatar Posted by mapleleafmark under Sales
From http://www.markevans.ca 3130 days ago
Made Hot by: ObjectOriented on October 2, 2015 2:20 am

The sell sheet isn't very glamorous but it can be an effective and quick way to tell people about your product and the benefits. Read More
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Creating messaging is an easier process by following this six-step process. It's about having a clear path to articulating what your company does, the benefits and the target audiences. Read More
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How do brands embrace the power of story-driven marketing? This presentation looks at four keys to success. Read More
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Minimal Viable Messaging is how fast-growing and fast-moving companies can tell a brand story that is relevant, authentic and topical. Read More
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The point that resonates with me the most is how customers don't care about your product....at least not yet. Read More
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To make sure your product and its benefits resonate with target audiences, it is important to take advantage of good writing. Read More
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The easiest (and best) story for a startup to tell is how it started. People are fascinated with the entrepreneurial journey and what inspired someone to jump on the startup bandwagon. Read More
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For a startup, what is more important: a good product or a good story? Personally, I think a good product is a no-brainer because it makes it easier for marketers to do their job. Read More
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Storytelling is becoming red-hot within the marketing world as brands look for new and different ways to engage with consumers. Read More
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Some advice for startups on how to make sure their messaging resonates with target audiences. The keys are being customer-centric, and focusing on the value and benefits delivered by your product. Read More
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