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It’s no surprise that companies of all sizes flock to Twitter’s 271 million monthly active users to get closer to their customers. But while 30 percent of brands have a dedicated customer support handle, only 10 percent of brands address more than 70 percent of their mentions. Read More

This time of year zooms by, and before you know it, it will be January. Waiting until then to get your business tax affairs in order can put you in a time crunch at the start of the year, so get started now to ensure you’re ready for 2015. Read More

Online surveys can be both overused and underused. When the timing and method is right, respondents are happy to participate and you’re able to get the responses you need to help make decisions. So, when are the best times to send out a survey? Read More

Many brands and businesses advertise on Facebook as a way to promote their content and attract new leads. But what about the conversions after someone has clicked on the ad? This can be a challenge for most campaigns, but there is a solution. Read More

Have you ever thought about owning your own business and thought maybe a franchise would be a way to do just that? One possibility is opening a UPS Store franchise. But you may be wondering exactly what owning such a franchise might mean. We sat down with Brett Robertson recently to learn what it’s Read More

Vine presents a unique opportunity to visually promote your brand. It’s a great way to connect with your customer base as well as branch out to extend your business’s reach. However when talking about such a short span of time, the challenge is clear. When you only have six seconds, how can you mak Read More

If you manage your PPC program internally, consider hiring an agency.Find a new winner and you will supercharge your paid search program. Read More

There is a secret to “marketing plans” that most people fail to discover in their business lifetime. Are you ready for it? Hold on to your hat...

Marketing plans don’t have to be complicated.

Here are some simple strategies to create marketing plan tactics that deliver a consistent return on Read More

The U.S. is a highly competitive market–when companies of any size get to a point where they find it harder to increase their market shares, the natural tendency is to begin looking at other English-speaking markets. With the misconception that these markets are easily transferrable, many companies Read More

A lot of "gurus" like to complicate content marketing strategy, but it really comes down to answering 6 key questions. Read More