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Most entrepreneurs who start a company alone soon come to the conclusion that two heads are better than one – someone to share the workload, the hard decisions, and the costs. In a moment of crisis, you may be tempted to take on the first person expressing interest as a co-founder. This would be a Read More

Your job as a marketer is twofold: you need to create content that’s relevant with offers people want while designing your emails to be aesthetically pleasing.To give you insight on how to do this, we’ll analyze three example emails with help from User Experience Designer Jessica Ivins. Read More

Your readers should feel encouraged to write something NEW on their blogs after reading your blog posts. Do you have that commitment? Read More

Autumn and the holidays are the high season for events, from holiday parties and private shopping events to turkey trots and fall festivals. It’s time to consider hosting or sponsoring an event this holiday season as a way to stand out from the crowd during this busy time. But how do you get the be Read More

New York’s recent bold pro-bono requirement invites an important conversation around setting standards that place value on pro-bono contributions. Read More

Until it something comes straight from the customer's mouth, until what we think has been tested and validated by the customer, we are just guessing. Guesses destroy our ability to develop a winning strategy. Guesses may cause us to be focusing on things that are irrelevant or unimportant to the cu Read More

Shaping your business culture is will impact not just your employees - but also the very future of your enterprise.

Here's how one company does it. Read More

As a home business owner, it helps to have an invoicing tool that you can rely on. One of the tools that I have found ideal for my freelancing business is FreshBooks. Read More

With the uncertainty of climate change and the fact that natural disasters can affect any one of us, it is important to prepare ahead of time with a disaster recovery plan. Here are some links about disaster recovery plans, leadership and rebuilding afterwards. Read More

Entrepreneurs are more firmly in the spotlight than they have ever been thanks to TV shows such as Dragons’ Den, which is currently back on our screens. Entertaining as it may be, our CEO worries that the show could actually be damaging to young entrepreneurs of the future, and the digital industry Read More