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When times are hard and money is tight, I hear this often. The belt-tightening process seems to automatically result in ditching the creative. It’s ironic, because when anyone starts a new business, it surely springs from a creative inspiration. So, why is it that the very thing that inspired the whole thing is seen as expendable? Read More

Renewable energy businesses have taken a unique approach to employee benefits consistent with their product. These companies are paying for employees' time away from work while volunteering for earth-friendly causes, granting free energy audits, handing out free compact flourecent bulbs and even giving them hybrid company cars. It's an inspiration to think outside the box when it comes to employe Read More

Steroids have been in the news this past week with Mark McGwire's admission that he used steroids while playing Major League Baseball in his interview with Bob Costas on the MLB network. Read More

The article is designed to reiterate that you have to decide whether a technology is helping you in your business when you decide to upgrade. Like Ramon Ray ( quoted there) says -Technology is a TOOL. Use it to GROW your business. Read More

In light of the funding crisis in America, many existing business owners are struggling to obtain funding and those who are finding it difficult to find a job have an interest in starting a business but can’t get the funding or are afraid of some of the obstacles in starting a business. So what is an entrepreneur to do? Read More

In the past marketing was something that you did to customers! Today marketing needs to have meaning in order to make a connection with your customer. Customers Read More

It’s that time of year again. The time when we reflect on the past 365 days, examine our accomplishments and shortcomings, and then determine how THIS year we will make things better. For freelancers, this season is no different. In fact, running your own freelance business requires the end of the year assessment. I would suggest it even requires self-evaluation much more often than annually. Read More

If you follow me on Twitter you know that I like to tweet social media tips. This is a collection of social media tips under 140 characters that I tweeted out over the past year. Here's the list of over 150 tips: Read More

Here are six great small business marketing ideas that are easy to implement for any entrepreneur. If a client sees an article that answers some of their key questions, written by an expert (YOU), they are more likely to trust your company. Here are a few suggestions on becoming an expert: Read More

Do's and Don'ts for Your Marketing Dollars
The economy is down. Budgets are even tighter than normal. But you know you still have to spend something to market your company, right?. After all, what good is it having the “best” product or service if you don’t have customers to take advantage of it.

So with a tight budget, where should you — and where should you not — be putting your marketing d Read More