Customer 2.0 is well and truly here, more informed, more connected and more fickle than ever. How do you attract, engage and retain this demanding breed of B2B buyer?
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Marketingb2b voted on the following stories on BizSugar
The 8th IDM B2B Marketing Conference: Understanding and engaging customer 2.0
Posted by marketingb2b under MarketingFrom http://www.b2bmarketing.net 4988 days ago
Webcast: Social media’s impact on the new product development cycle
Posted by marketingb2b under MarketingFrom http://www.b2bmarketing.net 4988 days ago
This webcast will show you how social media can now be brought into the NPD process to significantly reduce the cycle and reduce costs.
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Workshop: Social Media Training (Intermediate)
Posted by marketingb2b under MarketingFrom http://www.b2bmarketing.net 4988 days ago
Implementing a social media strategy can be seen as time consuming, but this one day workshop will show the B2B marketer how to use various techniques to actively support sales.
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Workshop: Sales & Marketing Integration - Maximise leads and revenue
Posted by marketingb2b under MarketingFrom http://www.b2bmarketing.net 4988 days ago
This workshop will give you an in-depth understanding on how to maximise the relationship between sales and marketing
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Seminar: The Online Lead Generation Game
Posted by marketingb2b under MarketingFrom http://www.b2bmarketing.net 4988 days ago
According to market research 97 per cent of people leave your site without registering their details so how can you get them to register?
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TECHNOLOGY NEWS: Marketers ‘don’t understand augmented reality’
Posted by marketingb2b under MarketingFrom http://www.b2bmarketing.net 4988 days ago
62 per cent of B2B and B2C marketers are considering using augmented reality technology for their campaigns. However, the majority of them are still unsure about how to use it and its benefits.
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Webcast: Born digital - The value of virtual events today and tomorrow
Posted by marketingb2b under MarketingFrom http://www.b2bmarketing.net 4989 days ago
Exploring the multiple reasons why online events should form part of your marketing strategy, along with five key factors to staging or hosting a virtual event.
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How Wide Is The Gap Between Business And People? IBM Paints A Picture.
Posted by marketingb2b under MarketingFrom http://www.b2bmarketing.net 4989 days ago
What are the reasons why people engage with social media? Ed Cotton clearly demonstrates how differently business people think from "everyday" people.
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Webcast: How your buyers are changing: the Buyersphere Report 2011
Posted by marketingb2b under MarketingFrom http://www.b2bmarketing.net 4989 days ago
The behaviour of business buyers has changed dramatically in response to social media and other assorted digital channels - but what does this mean for B2B brands? John Bottom and Richard Bush present the latest report.
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HOW TO: Make the most of Facebook advertising
Posted by marketingb2b under MarketingFrom http://www.b2bmarketing.net 4989 days ago
Jon Holloway provides a social advertising Checklist to make the most out of Facebooks lucrative advertising opportunities.
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