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Most B2B marketers today understand the importance of testing. A quick change in a subject line, some copy, or an offer can dramatically alter the performance of a campaign. However, the question we all face as marketers, is what result we should be testing against. In B2C marketing, it is often si Read More

It's the question that everyone's asking: "You say that social media works as a marketing tool for B2B, but where's the ROI?" ROI is, of course, the definitive way to measure success. With social media, it is absolutely possible to measure success, but first you have to decide what it looks like. A Read More

Let's assume you've got a website and business is positively booming from a domestic point of view. Now let's throw the following statistic up in the air: only a quarter of the Earth's population speak English...over 90 per cent of which do so as a second language.

There's approaching two billio Read More

In today's challenging economic climate, marketing teams are under increasing pressure to maximise ROI while at the same time improving customer satisfaction, reducing churn, and ultimately driving revenues.

As a result, many companies are trying to adjust their marketing approaches and process Read More

Online marketing is obviously one of the most cost-effective weapons when targeting global markets, and with increasing numbers of UK companies looking overseas, it is crucial that web sites are found by search engines – whatever the country.

The golden rule for tackling new markets is to local Read More

Cisco Webex is the market leader in online collaboration tools. The tools enable people to share ideas, documents, applications and even their desktop. Teams can work together in real time from any location.

Cisco WebEx needed to improve their awareness as a business collaboration tool across Eu Read More

As B2B marketers, we know that email marketing can generate ROI, it is an important part of our marketing mix and it is relied upon than ever as a channel.

We also know that as inboxes become more cluttered, the potential success rates are becoming harder and harder to achieve.

Read More

Do B2B marketers share buyers' attitudes, and if so do we really know what these attitudes are? John Bottom, director of content at Base One, explores the findings of the Buyersphere research.

Read More

Knowing exactly how SMEs would like to receive your marketing would be invaluable. The report is based on a continuous monthly online survey completed by a panel of 1250 SMEs. This monitors SMEs' contact preferences allowing marketers to use this information to achieve greater cut-through from their... Read More

Here in the marketing world, we should never become complacent. And that includes when designing our marketing programmes. Each programme has new objectives and therefore needs to be tailor-made to address that. What has worked for many years may still bring in results tomorrow but is it with optim Read More