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Google Instant may not even be here in 12 months and may be written off as a failed experiment. If it does capture and change user behaviour, the long-tail of search terms will shorten. It follows that if you are getting traffic from long-tail phrases at the moment, you may want to look at optim Read More

Email has developed a bad-boy reputation as a blanket direct marketing method. The 'spray and pray' approach to business acquisition has resulted in customers opting out in their droves and the proliferation of anti-email technologies.

Let's face it – email marketing has become more difficult an Read More

There's no denying the rise of YouTube. The site experiences in excess of two billion views a day, 24 hours of content is uploaded every minute and the average person uses it for 15 minutes of their day. And all this just five years after its conception. Read More

A new Facebook application allowing people to sign up for a business' newsletter has been launched by eCircle. Read More

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Which business brand do you think is worthy of the title ‘B2B Brand of 2010’? Is it Google? Barclays? Deloitte? Or another organisation altogether? Now’s your chance to nominate a brand which you feel has excelled in 2010... Read More

If you send auto DM's, you don't follow your followers, or you're a violent self-promoter, you might find yourself on this list of the ten most annoying people you'll meet in socia media. Avoiding this list should be a goal of your company. Read More

Twitter Traffic Rules To Follow - With the new changes to Google search, traffic from Twitter is becoming even more important. Read More

...But surely it must be? With 230,000 iOS devices and 200,000 Android devices activated every day how can it be anything else? Even Facebook is building a phone.

The near-future of the internet is mobile, but as B2B marketers we must be aware of how internet usage is changing in the long-term, Read More

Over the years, a growing divide and disconnect has been felt between the sales and marketing functions in many organisations. Neither has taken the time to fully understand the needs and requirements of the other, resulting at best in a breakdown of communication and at worse a complete disregard Read More