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When marketing your brand being seen and heard is one part of the chain that is needed for success, although at times this can be easier said than done.There are no black and white answers to maintaining the awareness and presence of your brand. Here are a few suggestions: Read More

Scott Fox posts regularly here at BizSugar, but I thought I'd take a moment to highlight this particularly great video he's created for his online business community, great because it states something that should be obvious to everyone in small business, but perhaps isn't. You WILL need to market your product or service and market it well to stand out from the crowd and be successful in your small business. Marketing is not a dirty word. It MUST be part of your business plan. DON'T make the mistake of thinking a great product or service will market itself. Make sure you have a plan for how to get the word out. Read More

Twitter is all about building relationships with your followers, whether it be through a company account or personal account. Many small businesses have trouble gaining a following which results in abandoning their Twitter profiles. This is based on user error and how the account is managed. Users that lack Twitter knowledge and fail to put the time and effort into learning the fundamentals are usually the first to quit and decide to never go back. The secret to success on Twitter isn’t genius though, it is common sense. Small businesses need to put themselves in the shoes of their followers and try to add value to their lives. The following are some general mistakes on Twitter, which definitely result in not getting followed back or even unfollowed Read More

I’m sure everyone now knows that if Facebook was a country, it’d be the third largest in the world. But....
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A best preactice article teaching us how to make the best of LinkeIn groups.

LinkedIn Groups offers members the opportunity to set up forums for associations, industries, alumni or any centre of interest. Recent estimates suggest around 60 million current members. Read More

Looking to generate sales leads? LinkedIn could be a great resource, especially if you’re in a professional service business. Like other forms of Social Media marketing, if you approach LinkedIn with a deliberate set of business goals, you can make it deliver real bottom line results Read More

Today, many companies are limited in what can be allocated to marketing budgets; therefore, salespeople must generate sales leads. This article considers the affect the social network website, LinkedIn is having on sales lead generation, outlining how salespeople are using it to add new opportunities to prospect lists and to plan approaching prospects, to avoid the dreaded cold call and potential rejection. Read More

As businesses increase their use of social media to attract new customers to their products and services, Facebook can be a valuable tool for attracting your ideal client. Read More

Listen to the BizSugar interview with Anita Campbell and yours truly at Small Business Trends Radio and check out this post on the importance of businesses being social, something near and dear to our hearts here at BizSugar.com. We'll be switching the link at the top of the blog post to the archived version of the show after the live Web cast. Looking forward to all of your comments Read More

BizSugar member Yonatan Maisel specially requested the adding of this blog post with link to a podcast interview with Brad Nellis, executive director of the Northeast Ohio Software Association. Anita speaks about subjects including BizSugar, small business and social media more generally, in this wide ranging interview and the post includes some excerpts from that conversation. In May, the Northeast Ohio Software Association awarded BizSugar it’s Best of Tech Award for Best Social Networking App. For Yonatan and any other members out there who may be interested, I often include posts from the BizSugar blog where applicable here on BizSugar but not always. Of course submitting a favorite post from our blog, if it hasn't been submitted already, is easy simply by clicking the "Submit Story to BizSugar" button above each post: Read More