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A blog should be at the heart of every business’ marketing strategy. In this post I’ll look at how you can go about writing one that achieves your brand goals, keeps people coming back to read more AND increases sales.

So what makes a great business blog? Read More

Google AdWords comes a bewildering array of options to choose from, and a lot of advertisers find they spend a lot of money very quickly. In my experience, I would say that nine times out of ten this is because the account manager isn’t setting up the campaigns correctly. Read More

There have never been more ways for consumers to express their opinions and to be heard. They are also a trusted source of information for many potential customers who are searching for your products/ services. Read More

Creating your social media profiles is the easiest part of any social media strategy. Getting people to actually engage with you via Twitter, Facebook, Google+ and alike is where the real hard work starts. Read More

Your welcome email must be much than just a simple hello or confirmation of the order. This is your customer’s first window in to your business and the product they have bought, so it has to be a good one. From how it looks, to what it says and what it asks them to do, it all needs planning. Read More

Creating a beautiful, informative and original infographic is a skill that takes time and planning. Here are some great articles to help you define your infographic strategy and make them a success. Read More

The SEO industry has taken a serious battering over the past year or so. Google’s algorithm updates have put a huge dent in the traditional quick win tactics employed by many SEO professionals and agencies. So where does that leave website owners who want to build links naturally to rank well? Read More

The purpose of any content marketing is of course to be read, shared and linked to. This sounds so simple, but as I’m sure anyone who uses content marketing as part of their strategy and is reading this knows, actually doing it is a whole other ball game. Doing it consistently is the holy grail. Read More

Modern PR is changing, and it is changing fast. Where once there were clear divisions of responsibilities between PR and and the online team, the reality of modern marketing is these lines are blurring. List article goes through the key tasks for any modern PR professional. Read More

Brand fans are the lifeblood of any business. They refer new customers, leave positive reviews online and even defend you from criticism. They also buy more frequently, stay longer and buy more expensive versions of your product. Here are 40 ideas you can implement right now to reward your brand fa Read More