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Are you using the niche social bookmarking sites to get exposure and drive more blog traffic? Join the party and start sharing and interacting on these communities. Read More

No matter how big or small your marketing budget is or how many different channels you use, prospective customers are judging you and making decisions based on the information you present to them (or don’t). Here are a collection of quick wins you can apply to your digital marketing today. Read More

Bounce rate affects your SEO, traffic conversion, and bottom line. These 16 ways will help you reduce your bounce rate and keep your readers happy. Read More

Much like the universe, the number of social media based tools for businesses are seemingly endless. The truth is, you don’t need many to be able to effectively manage your social media. Here are the essential tools to manage and monitor your business social media campaigns. Read More

One of the most tried and tested tools in the brand manager’s box of tricks is to associate their product or service with another in order to benefit from the 3rd party’s existing positive branding. Read More

Social media can go one of two ways for a business. It can become part of a thriving community of brand fans and people interested in your products, with you at the centre initiating and responding to discussions. Alternatively it can become a waste ground of forgotten profiles with digital tumble Read More

Affiliate marketing is a great way for businesses to increase sales and awareness. It is essentially the online equivalent of having a sales team driving traffic and sales to your website every day (if it is successful of course).

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While contests and sweepstakes have been around for a long time, they have taken on a new life with the growth of the social web. Contests are certainly not the answer to every marketing challenge, but they should be part of every social media marketer’s toolkit. Here are four reasons why. Read More

For social media savvy customers looking to engage companies directly, Facebook and Twitter serve alternate customer support channels. Instead of waiting on the phone for an agent, customers jump to the front of the queue by going online. Read More

Google AdWords is not the preserve of large companies, or businesses that operate on a national level. if you are a local business, serving a limited geographic location, you can still use Google AdWords to drive traffic and customers, all with out breaking the bank. Here is how. Read More