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Traditional marketing says you have to “push” your message out to customers, over and over again, to get you remembered. A more effective approach in today’s Internet and interactive culture is to use “pull” technology to bring customers and clients to your story. You influence people in by providi Read More

Most of you business owners I know are looking forward to the day when your product, team and processes begin to mature, and your business growth keeps tilting upward as you scale. You expect to relax a bit, and relish in the success that you see coming. Unfortunately, without your proactive effort Read More

Willingness to take a risk is the hallmark of a serious entrepreneur. That’s why one of the first questions that potential investors ask is “How much of your own money, and friends and family, have you put into the new business?” If you won’t risk yours, you won’t get investors to risk theirs. Read More

In my experience, the right team culture is critical to every business and startup success, so every business leader wants to know how to create it. In reality, I’m convinced that none of us can “create culture” directly, but we can create an environment where the desired culture emerges. You do th Read More

Based on my work as a business consultant, I find a growing challenge in getting employees to complete their commitments on time, or even finish a task before moving on to new work. After digging deeper, I find that most of these cases are not intentional, and the guilty may not even be aware of ba Read More

For decades, efforts to satisfy customers have been built around demographics – capitalizing on race, ethnicity, gender, income, and other attributes. Today, in this age of pervasive social media and two-way communication, the focus needs to get beyond demographics into personalities. Customer pers Read More

Isn’t it amazing that some people you know always seem to be working hard, but never seem to get anything done? As an entrepreneur, you need to avoid partnering with these people, or hiring them into your startup. The challenge is to find people who get things done, as well as work hard. LinkedIn p Read More

Many business owners and professionals I know claim they are too busy in their jobs and not interested in taking part in any networking events. They don’t realize that success in business and their career is dependent on the right relationships as well as hard work. In addition, relationships found Read More

Every entrepreneur and business leader I know realizes that it takes a dedicated team to build and run a successful business, and nurturing that team is one of your most important priorities. Yet I find, as a mentor and outside consultant, that many of you focus only on working conditions and compe Read More

The cost of entry to the entrepreneur lifestyle is at an all-time low, but the challenge of winning and success is at an all-time high. Anyone can build a new web site, or publish a smartphone app for a few thousand dollars, but getting market penetration requires a lot more. Customers have come to Read More