Your marketing launch is the most important element of startup success these days, to get customer attention in this world of information overload. Yet it is the one element that too many entrepreneurs focus on only as an afterthought. Everyone assumes their product or service is so great that “wor
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Martinzwilling voted on the following stories on BizSugar
A Launch With Content Will Rocket Startup Growth
Posted by martinzwilling under StartupsFrom http://blog.startupprofessionals.com 4652 days ago
Equity Compensation at a Startup is a Big Gamble
Posted by martinzwilling under StartupsFrom http://blog.startupprofessionals.com 4653 days ago
Wouldn’t you like to be one of the lucky people who joined Google and Microsoft when these were startups, and now be a multi-millionaire? So people ask me “How many shares should I ask for when I join a startup today?” In reality, the number of shares doesn’t mean anything – it’s your percent of th
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Angel Investors Won’t Swoop Down on Your Startup
Posted by martinzwilling under StartupsFrom http://blog.startupprofessionals.com 4654 days ago
Fundraising is brutal. Actually, according to Paul Graham, “Raising money is the second hardest part of starting a startup. The hardest part is making something people want.” More startups may fail for that reason, but a close second is the difficulty of raising money.
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Entrepreneurs Who Fear Chaos Risk An Early Demise
Posted by martinzwilling under StartupsFrom http://blog.startupprofessionals.com 4655 days ago
Every startup founder I know talks about the chaos of their business, which they usually attribute to that burst of growth that is required to get to positive cash flow. They envision a stable environment after that point, and may have convinced themselves that they will be safer and happier with a
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Tested Startup Capabilities That Lead to Success
Posted by martinzwilling under StartupsFrom http://blog.startupprofessionals.com 4656 days ago
Every startup wants to be a predictable success, yet so few ever achieve this enviable position. In reality, getting there is not a random walk, and requires an understanding of the stages that every business must navigate and the organizational characteristics necessary at each stage.
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Foster the Factors that Make Startup Work Fun
Posted by martinzwilling under StartupsFrom http://blog.startupprofessionals.com 4657 days ago
Startup work environments are always chaos, but they can still be great environments to work in, or they can be terrible. Whether yours is terrible or great, that same tone flows out to your customers, and regulates your productivity inside. You as the founder are the starting point and definer, so
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Nine Steps to Effective Business Problem Solving
Posted by martinzwilling under StartupsFrom http://blog.startupprofessionals.com 4658 days ago
Creating a startup, or managing any business, is all about problem solving. Some people are good at it and some are not – independent of their IQ or their academic credentials (there may even be an inverse relationship here). Yet I’m convinced that problem solving is a learnable trait, rather than
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The Best Online Reputation Defense is Good Offense
Posted by martinzwilling under StartupsFrom http://blog.startupprofessionals.com 4659 days ago
These days, your online Internet reputation is your reputation. Of course, having no reputation is usually better than a bad one, but don’t wait for someone else to establish a good one for you. It’s time for every business and business person to proactively create a positive presence, before someo
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Find the Best of the Best Blogs for Entrepreneurs
Posted by martinzwilling under StartupsFrom http://blog.startupprofessionals.com 4660 days ago
With as many as 100 million active blogs (web logs) in English alone on the Internet, how can you find and read the ones you need to be a leader in your business domain? I’m a speed reader, but that’s a challenge for even the best of us. Yet we know keeping up with the latest trends and techniques
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Entrepreneurs Need to Be Leaders, Not Pushers
Posted by martinzwilling under StartupsFrom http://blog.startupprofessionals.com 4661 days ago
True leaders realize that, by definition, the word "leader" places one at the front and not the rear. Yet many, many executives try to lead through fear and intimidation. This isn’t really leading at all. It’s pushing. Those of you with time in the military probably understand this concept well.
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