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Marketers must leverage basic SEO techniques to improve content and get found online. And while that’s not easy, it’s critical that they learn.
@Zemanta #SEO #content
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Backlinks are also referred to as inbound links, incoming links and inward links. Backlinks leading to your site can do a lot for your search engine ranking. Read More

When it comes to online marketing, there is a never-ending debate regarding whether or not social media is valuable. Some marketers swear by it, and are increasing their social media budgets each year. Some marketers fail to see how it can generate ROI, and claim social media is dead. Regardless Read More

Many in-house marketers have told me how their company doesn't understand the importance of content marketing. They struggle, argue and often get no support to complete tasks. Read More

The content marketing industry isn’t just for men. Four of the biggest female movers and shakers in the industry are worth following on Twitter. Read More

Online shopping is shifting from a text-driven to a picture-driven model. Marketers must optimize content to attract traffic and increase engagement. Read More

Join FullQuota CEO Reed Overfelt and buyer persona expert Adele Revella for a look at why buyer personas are so important and the 5 Steps to Creating Insanely Accurate Buyer Personas. Read More

Although marketers almost always use blog publishing to attract and convert customers, it’s important that they also use it to close sales. @Hubspot @Pamelump #Leads #Blogging Read More

Marketers using LinkedIn as a part of their social media management efforts will soon be able to tag other users or companies in their status updates. @techcrunch @jordanrcrook #linkedin #socialmedia

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Want to generate more leads and traffic on your business blog? Optimize content with the right structure, keywords, CTAs and social media buttons. @Unbounce @LindseyKirchoff #blogging #content

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