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Business owners carry a responsibility to make their websites accessible to all users.

It’s a matter of altruism -- accessibility is the obvious moral position -- but it’s also a matter of legality.

Now is the time for public and private platforms to adapt, and the power of AI can help make Read More

Running a small business requires entrepreneurs to put on different hats and deal with a variety of business functions. These include, for example, financial management, marketing, sales, personnel management and product development.
But you also must keep a watchful eye on trends. They can change Read More

Web accessibility and ensuring your content can be consumed by all people, is one of the most important issues facing online businesses today. Yet still, it remains surprisingly under the radar amongst many brands, particularly with SMBs. Because of this, many small business owners don’t fully unde Read More

The marketing strategies that make up the promotional mix are:
- Advertising
- Public relations
- Personal selling
- Sales promotion.

Learn in this post how to use promotional mix to boost your business. Read More

Top-performing marketers don’t achieve success by chance!

They understand how to tap into the brains of customers for powerful.

The following ‘neuro’ tips and tricks are based on years of comprehensive research.

All you need to do is run, measure and refine these data-backed mind hacks fo Read More

Any purchase is your opportunity to shine. Don’t waste your chance.

Treat every customer like gold, platinum or diamonds, and the majority of them will treat you the same way.

Show people you appreciate their custom in ways they can’t forget.

Discover how to convert otherwise passive custo Read More

eCommerce has always had a big problem – engagement.

So, what do you do to fix this?

How do you grow your on-site engagement and conversions?

Fortunately, there are more and more eCommerce tools being developed each day to fix just this problem. These tools work mostly in the backend of yo Read More

Unless you’ve been living under a rock you’re probably familiar with "Bandersnatch", the interactive film created by Netflix that weirded out the world a few months ago.

When that movie came out something crazy happened. Robert Katai's company, Bannersnack, got an amazing boost.

Here’s why an Read More

Mobile devices have completely evolved the way customers search, engage and buy.

It’s indisputable that every business in existence must bake ‘Mobile’ into all aspects of marketing in our touchscreen-obsessed era.

So, if your potential customers are glued to their mobile devices, be sure to u Read More

If you’re looking for an affordable way to market your business, content marketing is one of the best options. It not only generates 3X more leads than outbound marketing, but it also costs 62% less.

In order to successfully get results with content marketing, you need to create a funnel which t Read More