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Creating a logo is an important part of starting a small business. It's the calling card of your business name so it should be memorable and unique. It's going to be displayed on your business cards, invoices, letter heads, website, and advertisements. Customers see a businesses logo as an extension of your business and from it they will judge yo Read More

There are similarities... Read More

One of the biggest mistakes that bloggers make - but still expect reactions and feedback - is to ignore the basic fact that in order to engage their readers, they need to sell their blog posts. No, I'm not talking about literally selling your content on article market websites. I'm talking about selling ideas through your blog posts to your most f Read More

Want to unlock the power of Twitter for your business? Follow these three steps. Read More

The Storm phone is an interesting combination of Blackberry functionality with touch screen capability, and a large, clear screen. For those other small business owners without their own dedicated email server, Blackberry runs circles around Windows phones, at least on the Verizon network. Read More

This recession can be an opportunity for you to advance instead of something to be afraid of. The first thing that you need to do is revisit your marketing materials. Read More

Networking is less about meeting new people than it is about getting them to remember you after the fact. That means, asking the right questions is an essential step in standing above the crowd. Getting noticed. Having people remember you a week from now. Read More

I'm a huge proponent of professional listening as part of a business communication strategy. Lots of people will sell you ways to speak. They'll give you lots of ways to get your message all over the place. Me? I'm passionate about listening as much as I am speaking. You know: two ears, one mouth, that stuff. Read More

As the credit freeze continues and the recession deepens, many community banks, generally defined as having less than $10 billion in assets, are reporting an uptick in loans and credit lines to small businesses. At a congressional hearing on small business and the economic recovery earlier this month, economist Paul Merski, of the Independent Comm Read More

The number of social networking site users continues to grow. Who are these consumers? The share of adult Internet users who have a profile on an online social network site has more than quadrupled since 2005, from 8% to 35%, according to a November—December 2008 Pew Internet & American Life Project survey. Pew said adults still make up the Read More