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Doing a marketing presentation? Rules apply, especially when your topic could be dry and the audience is diverse: MailPoet's Kim Gjerstad opens with a joke. Read More

When we were in New York City last year the cupola antenna was being hoisted into place at the top of the new Freedom Tower in the newly rebuilt World Trade Center. As a huge crane gently positioned the last piece of the Tower’s stature in place, pictures of this physical and symbolic achievement w Read More

Google+ and LinkedIn are both vying for top position among business networks, and both have their own unique characteristics to bring value. Social media has absolutely exploded, and digital marketing has proven to be an incredibly valuable tool in a business’s advertising arsenal. Read More

Every new brand faces two big challenges: growing through the acquisition of new customers, and establishing loyalty to the brand. Differentiation is the facet of marketing that sets otherwise similar brands apart. Read More

Having an intern in the office can provide an extra set of hands without breaking the bank. Here's what you should consider before hiring one. Read More

Until you get over your fear of web content, you'll never be able to take your business to the next level! Read More

Are you sabotaging your blog and don't even know it? Here's my open letter to all bloggers who are struggling to keep their blogs alive ... Read More

Want to open an offshore bank account? Read this first. Here are five of the most-common misconceptions about offshore banking, and the truth behind them. Read More

It's becoming increasingly difficult to get people to trust your website enough to make purchases on it. Here's what it takes to maximize the number of visitors you convert into customers. Read More

Five straightforward things you can do to build strong ties with customers, encourage word-of-mouth and create relationships that will last. Read More