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Customer feedback is the most valuable information your business can collect. It tells you what your customers like and don’t like, who your best customers are, and where you are failing. It’s also a great predictor of future success.

The real value of customer feedback lies in what you do with Read More

We live in a world where we expect almost instant gratification in most things.

Whether it’s social media feedback, sandwich delivery, or an Amazon Prime order, faster is better, and instant is best.8 Read More

You may have great buyer personas and a knockout marketing plan, but if you're not surveying effectively, you could be missing out on crucial data. Read More

Content marketing can be a challenge to master. The Internet – and people’s interest in what’s on the Internet – is constantly changing, and if your content marketing strategy is not keeping up with the change, your content will be left in the dust.

If you’re not sure why your content seems to b Read More

When the spreadsheet was invented in the late 1970s, it was a miracle. Suddenly, time-consuming tasks previously done on paper could be completed on a computer. We relied on the spreadsheet for decades, using it to set up contact databases, do our finances, and create reports.

But we live in mod Read More

While you may have every intention of taking customer feedback and using it to shape how your business operates in the future, that’s a lot easier said than done. While customer surveys can give you data and feedback on every aspect of your business, from your products and sales process to your web Read More

Think your business is leaving your customers satisfied? Does your customer service accurately represent your brand? Are your interactions consistent across platforms and stages? Increased customer satisfaction means increased revenue. Your answers to these questions could determine the amount of s Read More

Sometimes giving feedback to a large, popular company can feel like a waste of time. Just one voice in a sea of millions yelling their opinions can’t make much difference, right? But even the largest companies rely on customer feedback to grow and improve. Read More

Net Promoter Score (or NPS) is a simple and accurate method for gauging customer loyalty.NPS came about in 1993, when a research team led by Fred Reichheld sent out 20 different surveys to customers across different industries, then cross-referenced the results with purchase and referral behavior. Read More

Sometimes it’s a struggle for brands to walk that fine line between personal/friendly and creepy/weird.

It’s really hard to strike the right balance when it comes to achieving a memorable tone of voice. Read More