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With recent changes to Facebook’s feed notifications, it may be more of a challenge for businesses to hang on to that precious News Feed real estate. After all, you’re competing with funny cat videos and duck face selfies! But the more you know your customers, the better you can keep on the top of Read More

Customer retention, happiness and loyalty make strong business (and steady income) no matter your industry, but what happens when customers change their mind and make an exit? Read More

Every business deals with customers like Gonzo and Miss Piggy.. Find out how you can handle customers as diverse and wonderful as the Muppets. Read More

When it comes to Big Data, not all is created equal. Different types of data help you in different ways. And yes, there is such thing as too much data. It’s all about knowing the types of data that you need to pay attention to in order to get the results you want. Read More

To facilitate growth, small and medium sized businesses must work to build systems that will streamline processes to create efficiency and promote productivity. Businesses often invest in a number of tools to gain insight into their operations and customers, through customer relationship management Read More

Let’s face it: Female entrepreneurs have enough to do, so let’s start by un-complicating the systems we use to get business done. You can’t try every new thing or you’ll get stuck in FOMO (fear of missing out) thinking when it comes to fancy new tools. But if you’re avoiding implementing a CRM, you Read More

Marketing buzz today is all about user experience, and with good reason. Is your website design both beautiful and functional? Read More

Using metrics to drive the creative work of marketing and sales in order to give customers what they want. Read More

Never has the connection between a brand and its customers been stronger than it is these days, thanks to social media. By opening up another channel of communication with your customers, you stand to get to know them even better, and can deliver exactly what they want. Here’s how you can ride the Read More

If your business is considering investing in a customer relationship management (CRM) platform to create synergy between your sales and marketing teams, the way you implement it into the workflow matters. Using these best practices, your business can successfully integrate CRM marketing to get the Read More