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You’re going to hate me for this, but it has to be said: The secret to engagement is engagement. Usually when you click on a title that promises some method to ensure your content is shared, the advice offered boils down to “write great content.”

If only it were that simple. Read More

With the influx of tools available to today’s technology consumers, many people are still feeling overwhelmed. The services that should be making our lives easier are having the opposite effect. You employ “many hands” — or many tools — but you’re not always finding the work getting lighter Read More

Your story is your brand. Every company has a story to tell…the trick is to frame your story in a way your customers will find appealing. With the right elements, your brand story can inspire trust, boost sales, and inspire loyalty. Read More

How can I produce the right volume of valuable, shareable content? The truth is, you can pump out a ridiculous number of killer blog posts and still wind up with a poor conversion rate because you’re not answering your audience’s needs.
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Marketing psychology focuses on human behavior and how it affects marketing decisions. Marketers can use psychology to create a more effective marketing strategy. Behavioral economics is the study of psychological, social, emotional and cognitive factors that influence economic decisions, and how t Read More

A buyer persona, also known as a customer avatar, is a representation of your company’s ideal customer. Depending on your industry and target market, you may have several buyer personas to create. When you create a persona for each portion of your target market, you can better refine everything in Read More

Today, marketing is all about data, and that can be pretty intimidating for a small business on a budget. Fortunately, there are plenty of affordable solutions to help you gather and understand your data. Read More

If you run a small- to medium-size business, you may not know what CRM can do for you. Even if you’ve dipped your toes into Insightly with a free account, you could still be missing out on premium features that can really help your business grow, plus they’ll save you time and money. What else can Read More

Is your business suffering slow growth under the weight of chaos? Do you have trouble keeping tabs on projects, sending invoices on time, or preventing double-booked appointments? If you’re feeling frazzled and disorganized, don’t worry. You can get back on track in no time. Read More

In this day and age, consumers are continuously bombarded with information and solicitations, and businesses choosing not to engage their customers (both existing and potential) can easily get lost in the shuffle. By now, you’re probably aware that the right CRM can do wonders for almost any small- Read More