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As the web continues to shift at a rate that we can hardly begin to comprehend, trends in marketing come and go faster than we can forget them. The latest: meme marketing. Is this something your business should embrace? Read More

Many small business owners and entrepreneurs use market research to learn more about their target audience. They use this same research to find out how their products or services relate to their customers, and they educate themselves on the best ways to increase sales within that same target market Read More

People don’t make completely random decisions, especially when it comes to what they do with their time and money. Learning some of the basic principles of customer psychology will help you leverage the reasoning behind the choices your customers make. Understanding men talkingtheir motivation allo Read More

Over time, a handful of tools come to stand out as the best in their category or industry. Check out these five great business tools that came to be leaders of the pack over the last few years. Read More

The term “content marketing strategy” has evolved over the past few years. Now a full-on strategy involves totally customized communication efforts through channels like social media, email, press releases, and yes, your blog. Read More

From thinking to creating, we as small business owners are responsible for our innovations. So where’s the parity when it comes to innovation? How can we make breakthroughs when there’s little breathing room for our budgets? Read More

Even though CRM isn’t new, there are still little-known facts you can use to give your company a competitive edge. Read More

Whether you're just starting a business or are already established, taking advantage of a variety of cloud services is a great way to make your business even more efficient. Here are a variety of available options. Read More

When it comes to efficiently running your small business, technology is the key. Here's how to make your small business more efficient through smarter technology use. Read More

If you don’t have a good back-up plan in place for your website’s SEO, what are you going to do when that next big algorithm update occurs? Here are some tips to get you started working on a fall-back method. Read More