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Despite what their name implies, non-profit organizations often focus the vast majority of their time and energy on securing funds. Whether your non-profit organization aims to save the desert tortoise or to preserve the Great Plains, its success depends on donations from donors both great and smal Read More

Diving into the realm of mobile technology can seem like a daunting task at first, but it’s one that has become extremely important for businesses to consider over the past few years. Read More

While insurance remains one of the most freelance-friendly industries, independent insurance agents sometimes climb a steeper path when it comes to building and growing long-term client relationships.

If your parent company doesn’t provide you with a customer relationship management (CRM) platfo Read More

Managing your projects on the go allows you more freedom to be out of the office, while still keeping an eye on progress from everyone on your team. You can create tasks, milestones, and pipelines, plus manage user roles and see updates in real time to ensure your team is always working from the mo Read More

Every few days it seems, a new buzzword is born into the world of content marketing. Like most good buzzwords, the term trendjacking comes with just enough variety of meaning to spark some old-fashioned controversy. Read More

Make no mistake: thank-you cards are not a hunk of fossilized 1950s etiquette. They are a powerful, cost-effective marketing tool many small business owners overlook. Choose the right occasion, use a memorable card with your logo and contact information, and take time to write a thoughtful note ins Read More

In the startup world, it's all about bootstrapping your way to success. In years past, you might not have had access to all of the tools bigger businesses used, due to those resources being cost-prohibitive. Now plenty of tools, apps, and software are geared toward small businesses. The best part? Read More

Riddle me this: A customer attends all your webinars, opens all your email newsletters, regularly browses your site, and may have even made a few purchases, but for some reason you cannot get this customer to cross the engagement threshold and actually become an evangelist.

You want them to leav Read More

When you start a business, it’s natural to hang on to every dollar you earn until you become profitable.

That being said, you still need tools to help you manage, market, and grow your business. Fortunately, plenty of free or low-cost options are available to small business owners. Read More

I’ve always adhered to the idea of making my business look bigger than it is. I’m not trying to misrepresent my company, but I know the resources that will give my one-woman shop more gloss and make me appear more professional to potential clients.

Don’t buy into the idea that as a small busines Read More