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In my book Without Warning, I present that C-Level Executives often are at a disadvantage to understand their organizations and how they really work. When this occurs, Silent Problems tend to form, which commonly morph over time, eventually becoming toxic in nature. So what was initially just a problem becomes a significant problem with unintended Read More

Forget about the revenge of the nerds. The technology elite (think Bill Gates, Mark Cuban) are now called "geeks," thank you very much, and they've gone beyond revenge to earn respect as a potent market segment. Geeks are smart, but skeptical, and savvy marketers need to approach them the right way. Here are some surefire ways to reach and win Read More

Right now, maybe more than ever, your content marketing efforts deserve a little measurement. Amidst budget cuts and strapped resources, elements of a marketing communication plan that lack at least some metrics linking back to effectiveness tend to be early casualties. “Nice to have” is often “first to go.” Read More

A common question for those who are out looking to set up their own lead nurturing program for the first time is “how do I plan a campaign?”. Having a lead nurturing software application or the technology in place is just the first step. To get a nurturing program from planning stages to execution can be challenging the first time around and there Read More

Determine who has the business problem your products and services address, both at the level of companies and at the level of contacts within those companies. Read More

CNBC premieres a new CNBC Original, “The Entrepreneurs” this Thursday at 9P ET│10P PT. Watch celebrity chef Rick Bayless explain how he harnessed his star power to jump start Frontera Foods, creating a multi-million dollar empire. Also see how Blake Mycoskies built a profitable shoe company while helping children around the world. Donny Deutsch ex Read More

Many small businesses may think it's wise to tie their marketing to money and value to appeal to cash-strapped consumers. But perhaps they should tie it to something else of considerable value: time. A new study by researchers at Stanford Business School, published in the Journal of Consumer Research, found that it's generally far more lucrativ Read More

I am always being asked about low cost and quick to implement marketing ideas by my business owner clients. And because we are in uncertain times, speed and cost certainly are mission-critical considerations. For this reason, I have compiled the following list for my readers. All of these ideas have been implemented by me or on behalf of my cli Read More

You can use educational research to engage your customer-readers. Brand your blog as a worthwhile source of quality content. It's one more way, that you can make customer-reader support a resounding part of your offer. Read More

Don't play the public relations game the same old way. Just issuing press releases doesn't work anymore. Here are 4 top publicity tools you can use to get your small business more press coverage. Put the Internet to work to attract more PR for your products. Read More