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Watch a fledgling freelancer go from flailing newbie to successful salesperson in 3 easy steps that you can apply to your own business development approach. Read More

Lead generation is a fairly core activity to marketing. Sales people need leads to close sales. You might not always look at it in those baseline terms, but that's the general process, right? Find people who want that thing you're selling, be that Jesus or real estate, higher education or luchador masks. You build someone's interest, you make t Read More

Having direct advertisers is a very lucrative way of monetizing your blog. Ads are one of the few ways in which a blogger can capitalize on existing blog traffic without any additional work, such as developing products like e-books or providing services like search engine optimization. First step for a blogger to attract sponsors to his blog is to Read More

Here are five tips for successful business blog optimization benefits in the long run: Read More

If your website traffic is more of a trickle than a flood, you should check out these tips on driving traffic to your website. Read More

Upset customers is an opportunity Read More

Three painful truths for salespeople and how to deal with them: - Your customers are too busy to see you - They don't need your products very often - They don't trust you Read More

The most common scenario in marketing a product to C-level executives is the constant struggle with their executive assistants to let you in on their boss' calendars. Its just a natural instinct of every executive assistant to say NO to every one. Its understandable considering a lot of people calling in are just trying to hawk their products and Read More

Negotiating the price is what happens when you haggle at a flea market. Negotiating a deal is what happens when the representatives of two companies come together to decide how to make each other more successful. To make this point, here's Brian Dietmeyer, CEO of the sales training firm Think! Inc. discussing how to negotiate beyond the level Read More

Content marketing is the art of understanding exactly what buyers need to know and delivering it to them in a relevant and compelling way. This extends way beyond product information into the realm of best practices, case studies, success stories, and more. Read More