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You’ve no doubt heard the hype that a blog is the way to for marketing (along with its good friend social media). And it’s true that blogs are excellent marketing channels for many online businesses. But is that true for online stores? Are blogs worth it? Can they boost sales?

They can indeed. H Read More

How many times have you heard about blogging: it’s not brain surgery? Problem is, most of what you read about blogging makes assumptions you don’t know. Get the background info nobody gave you. Read More

Ever used a copywriter who got the brief wrong or couldn't quite give you what you wanted? Well, never again. Bian Salins unveils the secret to getting the best out of your freelance copywriter. Read More

How is this possible? How are Chris Brogan and Jason Falls beating Oglivy Interactive, BBDO, Campbell-Ewald and the like for big-time interactive marketing and social media clients. How is Jeremiah Owyang and Altimeter Group beating Forrester and Gartner? Read More

This article features 8 lessons from an SEO contractor about how to be successful in business. It could apply to any consultant or professional, including an attorney or management consultant. I thought this was a valuable article because one of the hardest things any new consultant or professional starting a service business has to learn is HOW to run their business. It's harder ... Read More

Finding a suitable accountant can be hard, especially if you are starting out and have absolutely no clue on where to start. Here are 62 tips from small business owners on how to find and pick a good accountant that suits your business. Read More

There are people who think the grass is greener working for another manager, then there are those who think they would be happier in another department, and there are always people who think it would be better to leave and go work for another company.

Although these scenarios will always exist, I am noticing a recent shift where things seem different. More than ever, I hear people talking abo Read More

How to use blogging, social media, and email to beat Wal-Mart in a game they can't even play. Hardcore strategies anyone can pull off. Read More

Great advice for how to handle it when you feel so dissatisfied with your job that you must leave it. Read More

Because the landing page is a crucial component of a pay-per-click (PPC) campaign and because it can significantly affect the conversion rate of a campaign, check out these recommendations for optimizing your landing page. Read More