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New geography is a term often used to refer to emerging markets, new markets in which a business could potentially expand. While emerging markets does often refer to whole countries that are restructuring the way they do business to allow for new opportunities to do businesses, it can also mean sma Read More

Do you get why it's important to create personas to better direct your online marketing efforts but aren't sure where to start? This article gives you three simple types to kickstart your SEO copywriting efforts. Read More

Executive search consultants make lots of phone calls to lots of corporate middle managers and executives. Did you ever get one? James Pennington did. He's featured in my new book on franchise ownership. Read about James, here. Read More

In my third guest column over at CNBC.com, I write about franchise research techniques. Franchise buyers have great access to information these days. It's just that the right questions have to be asked of the right people. Learn how. Read More

The fourth quarter 2011 data from the National Venture Capital Association is in and there is good news and bad news about the venture capital industry.
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When I was in business school, I thought management was easy. Organizational behavior, business statistics, finance, HR policies – no problem. When I took my first real job as a manager of a fast food restaurant, my perspective changed quickly. Read More

The integration of social media and business has come of age: 38% of CEOs now label it a high priority, and 57% of businesses plan to hike their social media spend in 2012 (Booz Allen/Buddy Media). Read More

What is a blogger, video maker, infographics publisher or other content creator to do if we wish to legitimately spread the word about a blog post? How are we to know where we can submit our own content and where it will just get us banned? Let this post be your guide. Read More

Computers and the internet ARE eliminating jobs--but they're also making self-employment more doable--the 21st Century version of "cottage industry". Read More

Choosing the right business name is crucial, time spent getting it right at the start will deliver rewards long term. Our guide lists 20 factors to consider. Read More