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Now, suppose you've already witnessed (or even experienced) the benefits of telemarketing when it comes to generating marketing leads. You've even realized that even with the heavy costs of hiring professionals and getting adequate equipment, you can always just outsource it. You might even learn w Read More

Investing in so many specializations is not only an advantage, it's a must for those in marketing communications. Planning that proper mix of advertising mediums demands knowledgeable experience and professional hands ranging from all spheres of human culture. However, there will always be the risk Read More

It’s no secret that distractions can still be a problem for B2B telemarketers.

However, underneath are plenty of psychological factors that easily complicate the issue. To make sure they don’t, here are two categories for them: Internal and External. Read More

Without a doubt, B2B marketing is a prime source of revenue. It’s become more than a way for companies to pitch products to potential customers. Whether it is a door-to-door sales or online advertising, it’s a medium of communication. Read More

Some think that the rise of DNC registers will truly challenge telemarketers and some even hope it will finally put an end to what they deem as an intrusive marketing practice. They are half right. It does challenge them because it's with these lists that you'll know who to turn to when it comes to Read More

If you're a talent agency or a creative services group looking to businesses for work, do you really think getting contact information is going to cut it? There's no doubt there are plenty of providers out there who can give you a lot of numbers to call. However, there's also a good chance that you Read More

With all this talk of big data, bigger CRM, and cross-channel automation, you’d think that everyone in the world of B2B marketing and sales is going to look like they work on a S.H.I.E.L.D. helicarrier. Read More

When it comes to the payroll software that your company developed, one thing comes to mind: selling it. A lot of companies need such software for more efficient and better handling of their employees’ pay. I mean, come on, nobody wants to be stuck in an office having to do calculations the hard way Read More

Selling something such as payroll software is not an easy job. I mean, a lot of established businesses already have their needs settled. If a tech company comes to them and offers payroll software, they probably wouldn’t even be able to get their foot in the door of the decision maker’s office. Read More

Ever been in a situation where you had to make up the rules of something as you go along? You might’ve done it during a long road trip or when trying to past the time. However, the longer version of that actually happens during your lead generation campaign. Read More