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By Jeanne Landau

The basic premise of marketing and sales is that lead generation is essential to growing a business. To meet marketing objectives and sales goals, leads need to be plentiful, and they also need to be qualified. Qualified lead generation is one of the toughest challenges facing b Read More

By Doug Austin

Today, consumers don’t just want to buy a product or a brand — they want to buy into the whole brand story. This observation pays homage to an Old World mentality of artisans and craftsmen, whose products were a genuine reflection of their art, hopes, dreams, and personal stories. Read More

By Heather Legg

If you own a small business, sometimes you have to do things you don’t necessarily want to do. One of those may be letting someone go who isn’t doing what you need them to. When do you know if you should let your sales manager go, and what should you look for in a new one? Read More

Carrie Smith asked some of today’s top online entrepreneurs, bloggers and authors what unconventional business advice they’d like to share with other aspiring entrepreneurs. Read their insightful and inspiring answers. Read More

Here's an infographic detailing the reasons why you and the employees of your small business should get enough sleep. Read More

Online storefronts are a wonderful way to sell goods and services, but presentation is key: too many businesses fail to market their storefronts successfully. Read More

Here are the 10 most popular business articles at Tweak Your Biz during May.

# 1. Importance Of SWOT Analysis In Your Marketing Plan
You may have an awesome product but it’s the differentiators that really matter to customers. Nishadha Silva describes how a SWOT analysis will help you to ident Read More

When it comes to dancing with danger, major sites seem to prefer a less hip but more stable partner while shuffling to the two-step verification beat: your mobile phone. See, when internet accounts tend to get compromised, they are oftentimes illegitimately accessed from a new computer (or unknown Read More

What's in store for link building in the future? What will Google penalise, what will they devalue and what will work? Read More

Boosting something by practice takes time and energy and hence not everyone would want to do it. However, if I say that you can get more productive by being creative won't you give it a try? Read More