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What happens when you can’t reach a website you rely on? These online resources help you find out if a site you are trying to browse is down.
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There are plenty of social media channels you could hitch your wagon to, so why should your business use Instagram marketing to drive sales? Read More

Buyer Personas. Customer Avatars. Marketing Personas.

What are they?

What do they have in common with a target audience?

How do you create one?

Get in for a quick read about buyer personas and don't forget to grab your template on your way out!
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Two important questions: Are you looking to buy a franchise? If so, are your expectations realistic? Let's find out, so you can become your own boss, the right way! Read More

Kids these days! They don't respond to traditional marketing methods. This looks like a working marketing strategy. Read More

Starting a YouTube channel is the easiest part of your journey as a YouTuber, but growing it is another journey you need to be adequately equipped for. Thankfully the internet is crawling with information on how to effectively grow your YouTube channel. All you need to do is identify which of these Read More

In one of my previous posts, I wrote about the superpowers of product marketing managers by drawing some inspiration from the popular Netflix series Stranger Things. This time around, I’m going to use the 2003 romantic comedy, How to Lose a Guy in 10 Days. Read More

One of the best ways to increase clicks and conversion is to optimize your Call-to-action (CTA) button. Optimizing your CTA buttons will not only increase click-through-rates but will also improve website engagement, email subscription, and sales.
This article shows you how to optimize your CTA bu Read More

Are you trying to rank in search engines and want a Google guarantee? Try a combination of these strategies to get noticed online. Read More

As entrepreneurs, we all strive to build businesses that create value in the ecosystem, make money and help stakeholders establish a profitable venture. That does not always happen. Read More