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Mentorship is one of the keys to success in business. It can open doors for women in the workplace and put more women on the path to leadership roles. Mentorship is important at every stage of a woman’s career, whether she’s just starting out or is a CEO. Read More

Trade show provides great opportunity to showcase your business and get sales leads. Make sure you avoid making these mistakes when exhibiting at a trade show. Read More

More and more customers these days are doing their own marketing research, scanning internet reviews and feedback from friends, rather than trusting messages that you push out through advertising. This is called inbound marketing, where customers are pulled to you, rather than feeling accosted at e Read More

When you live stream on Periscope with the Streamlabs Mobile app you can add your logo and a call to action text banner to your stream. The Streamlabs app is available on iOS and Android and it is primarily used to live stream to Twitch and YouTube. However with the RTMP stream key you can use it f Read More

Blog commenting can be an effective marketing strategy. But far too many people just leave graffiti all over other people’s blogs. Read More

There is absolutely no doubt that having a huge email list can be very profitable. However, building a list of subscribers is not the be-all and end-all of email marketing.

In fact, if you do not establish a relationship with your list or make them feel like they have an intangible connection w Read More

If you want to become a successful Instagram influencer, you should know that it takes a lot of hard work. You need to know a little marketing knowledge and finesse if you want to create a huge Instagram following. There are many reasons why people visit Instagram. Read More

Your brand stands for and represents the business. Make sure you pay attention to these elements when creating and managing the brand. Read More

Do you struggle with getting new visitors to your website? We explain how to optimise your website in 7 easy steps for higher search engine rankings. Read More

In my line of work, I use many tools (and I test even more!) In this page, I am going to record the ones I use most and have helped me to do my work better. Read More