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We’re living in the era of the customer, there’s no doubt about it. Digital transformation, intense market competition, the ubiquity of (ever-changing) technologies, the proliferation of products and services, and, of course, the internet and mobile technology are all dictating the way businesses a Read More

Having a breakthrough idea or technology alone does not assure business success. “If we build it, they will come” may have worked as a movie theme for Kevin Costner, but as an investor, I tell entrepreneurs a great solution is not enough. Successful businesses require innovative people, who have bu Read More

What kind of impression do you think would it create if a brand catering to travelers started running a series of blogs about random topics, such as pet care or soda making? This may be an extreme example of marketing gone bad, where there’s a huge mismatch in audience targeting. However, the point Read More

You may hear people talking about some of the different ways to get followers on Instagram without paying for them. Upon reviewing millions of different posts from the social media site, HubSpot and Mention were able to compose a list of tips that are useful for those looking to get plenty of new f Read More

Every startup wants to be a predictable success, yet so few ever achieve this enviable position. In reality, getting there is not a random walk, and requires an understanding of the stages that every business must navigate and the organizational characteristics necessary at each stage. Read More

How do you make customers trust your brand? If brand trust is important to your business, then this article is for you because it offers the most effective ways to make customers trust your brand Read More

The following is a guest post by Deepti Jain, an engineering student who has a knack for writing and is currently working at AeroLeads as a content writer. Read More

If you are a business professional or owner today, success is more and more about relationships. People relationships are the key to career growth, more than results, and customer relationships build brands, rather than the other way around. In this era of communication overload with many misleadin Read More

When it comes to retail and marketing, customer trust is everything. Do online shoppers trust your ecommerce website? Take a look at our checklist to find out. Read More

Identifying your target audience is crucial in creating an effective marketing strategy for your business. Here are five important tips to help define your target audience: http://bit.ly/2IcrkbI Read More