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For the first month and a-half that I have conducted this social media experiment, I’ve focused solely on laying the foundation to promote a blog solely through social media. If you were to check the dates of my blog posts, you would  clearly see I haven’t adhered to the standard blog launch advice Read More

Basic steps for SEO (Search Engine Optimization) of your WordPress blog posts include your titles, meta tag descriptions, headings and your images. Read More

Even if you’re not a writing wiz, you can still create an effective case study to maximize your marketing efforts. Here’s a quick guide to writing your own case study for your small business. Read More

Is your small business stymied in its attempts to access capital? The SBA is hoping to help, reports The Huffington Post Small Business, by expanding its CAPLine program, which offers SBA-guaranteed lines of credit to small businesses.
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The news is being taken as a welcome sign that consumer sentiment toward the economy is improving. In the United States, Black Friday and Cyber Monday just broke records. Canadians are also shopping more, buying online, and visiting offline stores. Read More

If you plan to open a business, you go where there is a market. According to the data, there are 22 countries that consume, on average, 12.5 litres and over per person. So if you are looking to open a bar, these saucy countries might be a good place to start. Read More

Whether you’re a successful businessperson, entrepreneur or a rookie to the industry, making the decision to buy a franchise has its fair share of pros and cons. In this post we will top pros and cons that may help you to make the decision, to buy, or not to buy a bar or restaurant franchise. Read More

The Interactive Advertising Bureau of Canada (IAB) today announced that Canadian Online Advertising Revenues for 2010 exceeded budgeted expectations of $2.1 billion, and grew by 23% to $2.23 billion for 2010. As a result, the Internet has surpassed Daily Newspaper, and is now second only to Televis Read More

There are times when blogging seems easy. Natural. Maybe even like breathing. Other times though when it's hard. Awkward. Perhaps you feel like you've become a stranger on your own blog. Or that there's nothing more you can add to the words that pour out into the blogosphere, day after busy posting day. Perhaps it starts to feel like you'r Read More

Researchers from Duke University and the University of Waterloo have published the results of a study that suggests that brief exposure to Apple's brand logo drives higher levels of creativity than exposure to IBM's logo. In fact, the researchers suggest that subliminal advertising is actually more effective than regular advertising, because peo Read More