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Every entrepreneur I know is dismayed by the number of friends who approach them with a line such as “I have an even better idea that will change the world, and one of these days I’m going to get around to starting my own business.” I always wonder what is more important to them on an ongoing basis Read More

What do you measure in your business? How do you know whether it's growing or shrinking? This post shows you how to create an information dashboard to give you all the info you need on the health of your business. Read More

Before he realized that what he actually wanted out of life was financial freedom and the perfect lifestyle, Eddie Yu (@Eddie_Yu) spent three years in the software industry.
Not wanting to spend the rest of his life working for other people, he gave up his job and set about the task of finding som Read More

The B2B marketplace is heating up. Amazon is even becoming a major player, with its Amazon Business service, formerly known as AmazonSupply.
If you have a marketplace for prospective customers, the best way to profit is by effectively targeting your sales approach so you are talking to the right Read More

With so many guides and great practical examples, it’s strange how bloggers continue making common mistakes that are wasting the time of their audience. If you go through different blogs from a niche you’re interested in, you’ll find some awesome posts, but you’ll have to admit that the below-avera Read More

Edelman Digital and the Marketing Institute of Ireland launched the results of #SocialOutlook15 a survey[1] into Irish Marketing professionals’ behaviours and attitudes towards social media marketing. Whilst the vast majority (91%) of those surveyed believed that social media was important to their Read More

There’s an overabundance of public relations agencies and despite their high costs — or maybe because of them — they’re not trusted. If you do hire one, you’ll get no guarantees.
There are 29 million businesses in the U.S., but fewer than one percent are represented by PR agencies.
“When you come Read More

Productivity is imperative in your small business. It leads directly to profitability.
But productivity means different things to different people.
Certainly it involves effectively managing your team and workforce. It includes things like effective time management and good communications and col Read More

If you have any kind of a visual product or service, you could benefit from being on Instagram. Here are some great tips you may not know about using it. Read More

How emotions and bias can influence buying behavior with marketing tips for businesses to leverage and convert more customers...

This infographic explains common biases that influence consumers’ purchasing decisions, including the status quo bias, the loss aversion bias, and the ingroup bias. It Read More