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You’ve very likely heard the expression, “multiple streams of income”. The phrase has been used in the titles of books. The concept is taught in some business courses.

These days, earning income from a variety of sources is pretty smart. Your business can be more stable in different economies. Y Read More

Want to play a role in the State of Integrated Marketing Survey results? Take this quick survey and get a free copy of the Pulse Report. Read More

We take you through the offices of some of the most popular and successful entrepreneurs and show you where they work and spend most of their time! Read More

Learn how to use Instagram for business: Optimize your profile, Create a marketing plan, Grow Your Followers, Generate more leads, Increase your sales. Read More

When most people think of the ACA, they associate benefits with individuals and large corporations. Read a few benefits for small businesses that are also ACA compliant. Read More

B2B content marketers can serve many different audiences, and in Episode 136 of the Content Marketing Podcast, we talk about how to meet the needs of those segments while still serving the larger audience.

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When it comes to selecting a product or service, does customer service matter even more than price?
Everyone loves to save a few dollars, but when businesses mishandle customer complaints, the resulting frustration and viral venting can seriously damage a brand’s credibility both with the angry cu Read More

Software companies have a complicated job to do. Before even releasing a product, they need to make sure it works properly and is actually usable for consumers. But as it turns out, the best resource for gaining those insights might just be the consumers themselves. Read More

For a business owner providing the products customers want, making those products available in the easiest way possible is a priority.
If a customer has to put in too much effort to make a purchase, they are more likely to walk away. This is what’s known as ‘contextual commerce’.
In a step to fur Read More

When it comes to sales, so much emphasis has been put on new media methods in recent years.
You need to know how to reach customers on social media.
You need to have a website that makes buying easy for your customers. And you need to have a comprehensive online communication strategy. Read More