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You may be accustomed to sending out email marketing messages in the morning. A report from Experian shows you might want to consider an evening send instead. Read More

As a naturally curious person with shiny object syndrome I love to try out new tools, especially those that are free or low-cost, which help me run my business and help my clients more efficiently. All of the ones listed are free unless otherwise specified. Read More

Small business owners are always devising “killer” marketing or ad campaigns that – in theory at least – will send business soaring. Whether created in-house or with outside help, it can be a great concept, with sparkling design and a compelling message and yet still bomb big time. Read More

Who needs to buy into the “program” for sales results to improve?

Identifying key players is not as easy as it used to be. Consider this scenario. It will highlight how hard it is to get buy-in on a project: Read More

The mobile market continues to see explosive growth—and despite the increasingly widespread use of smartphones and tablets, the majority of businesses don’t have a mobile-friendly website. The encouraging news? A growing number of marketers have identified mobile optimization as the most exciting d Read More

Facebook recently hit 15 million SMB pages. Despite that impressive stat, the majority of brand pages remains inactive, something Facebook might try to fix. Read More

If you want your business to get and keep customers, it might be time to implement a CRM system. Here's what you should know before you commit to a CRM. Read More

You likely collect email marketing data like open and click-through rates -- but what about sales? Here's how (and why) to add sales tracking to your campaign. Read More

A recent bug may have resulted in inaccurate Facebook page reach and impressions stats. Here's what you might see on your Facebook page in the coming weeks. Read More

The Veronica Mars Movie Project raised more than $2 million on Kickstarter in less than 11 hours. Here's what you can learn to help your own project succeed. Read More