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Brand marketers and their target audiences usually love case studies. There are two reasons for this and both are very important.

One reason why case studies are so compelling is that they are a form of storytelling, and usually are stories with happy triumphant endings.

The second reason is Read More

In this #TYBCommunity round up are posts about Google My Business, LinkedIn publishing, landing page plug in’s for WordPress, social media managers, know your audience, blogging tips, powerful headlines, invest to grow your biz, working from home and more. Read More

Big data is the holy grail for business success, right? Wrong. Data, used incorrectly, can easily send your business off course. Read More

Have you ever wondered what it takes to market a biotech company? It is important to adjust your marketing to whatever stage your company is in. It is key to understand the current needs of your biotech, to develop the right marketing strategy. Read More

There are now billions of websites around the world and just in your business niche there could be hundreds or thousands of websites competing for the coveting opportunity to reach Google’s audience.

Many are not aware, but since 2008 Google has lost 50% of search traffic year-over-yea Read More

Social media marketing can be an extremely effective tool for small businesses because it provides you with the opportunity to expand your marketing reach to a global audience. they are using it as a barometer for evaluating consumer decisions, collecting data, comparing options, and making purchase Read More

Running a business? Want to generate more revenues? Leads are exactly what you need. Only then you can pursue those to convert them into your customers. But how can you do that? Are you using LinkedIn for your business? It is undoubtedly one of the best professional networks available. Read More

How do copy and design work together achieving optimum results?
Both of these are necessary to produce effective campaigns. And both needs to be done properly to accrue commendable outcome. Great copy with a terrible design will lead to a bad campaign. Read More

Social media is becoming a starting point for all marketing campaigns. Presenting here some social media scheduling tips that makes a social media marketer's life easier! Read More

When conceptualizing your mobile app’s user interface, there are a few things that you should keep in mind. Some of the basic things such as clarity of interface, consistency from one view to the next, and making sure that tapping on any button or UI element provides feedback to the user are fairly Read More