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Creating a distinctive brand is essential for small businesses, as that is what will allow your customers to identify your services and pass on business to you through referrals. Here are the basics of what business owners should aim to create through their branding efforts. Read More

If a possible client is a small business they want to know that you know how to meet their needs. What does the big brand name in your content and on your website do for you? Read More

A new report reveals that while overall giving to nonprofits slowed in fall 2013, online donations to nonprofits once again saw a significant increase. Read More

Failure to follow up has become an unfortunate entrepreneur epidemic. Learn my effective process for following up with clients consistently and watch your 2014 revenue soar. Read More

There is an insistent flow beneath the surface, often out of site, that agitates the structure, weakening and separating it. Soon the close friction with each other is lost and the solid mass breaks apart. Soon the result is a soupy pool that insidiously appears as a solid organization. Read More

In spite of my ownership of the term “professional blogger,” I find that I need to call my writing something other than a blog post. Read More

One of the most important things you can do for your future is to save up for retirement. But, before you start investing, you need to have a good idea of how much you are likely to need. Read More

On November 20, Pinterest released its newest feature: Place Pins. Cue travel pinterestmarketers rejoicing. The window of opportunity for travel and social media working in tandem has just widened, as Pinterest’s new feature provides many opportunities for hotels and travel brands wishing to expand Read More

While it might be tempting to create a Pinterest account for your business and set up boards centered around your interests, but if you want to get more clients, traffic and sales from Pinterest, you have to create boards centered around your customers’ interests. Read More