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Check what happened in search today, as reported on Search Engine Land and from other places across the web. Read More

No matter what you do for a living, your personal brand is important … and by publishing quality content, you can make it shine. Read More

Smart businesses apply science to marketing. Relying on psychological research, these businesses adapt marketing strategies to maximize revenues and profits. How can you apply scientific wisdom to improve marketing for your business? Here are two great ways.

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Instagram have made two changes; Their branding, and their analytics for businesses. Read more on Instagram Brand Profiles, and why they changed their logo. Read More

A must-read list of tools, apps and resources that help you coordinate, manage and develop your marketing and business growth this year.
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Even smart entrepreneurs and small business owners make critical legal mistakes that threaten the survival of their business. Here are 10 of the most important legal mistakes that many business owners make – and what you can do to avoid those mistakes. VIDEO. Read More

When it comes to attracting top talent on social media, the first step is choosing the right platform – or platforms – for your company. After all, each platform has a distinct audience, with content expectations to match. Ask yourself these questions to make an informed decision. Read More

Your blog shouldn’t look like a dump where the top posts are relevant to the times and going down reveals the remains of old ones. Update seasonal posts to cover new details. Maintain a content planning calendar and revive the top posts from past years. Write a follow-up to a previous post with pro Read More

Customer service has traditionally been a support function to respond to customer initiated requests, meaning someone waits for the phone to ring or for a website support request form. Today’s customers definition of service is the sum total of their “experience,” covering all aspects of their rela Read More

Low participation rates for employee volunteer opportunities are a trouble spot facing many companies.

But not all.

Many companies seem to channel magic and create volunteer events that employees clamor to join. Companies like CSAA Insurance Group, which has an award-winning volunteer program Read More