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Recent studies show that more than 90% of American consumers actively use email every day, and email is three times as effective as social media in prompting purchases.

The best time to start your mailing list is yesterday – but today will do, if you choose the right platform.

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New threats, such as the “Man in the Cloud Attack” (MITC), underscore the difficulties in protecting data stored in the cloud. The problem is that very few companies are defending themselves against this new threat, and most don’t fully understand the implications. Read More

Read these 7 tips to add the wow factor to your home office and find out how it could lead to an increase in results and happiness: Read More

E-mail marketing is a great way to turn your visitors into subscribers.

If you wish to run email campaigns for the first time, you must be aware of the different platforms to use. Each has their own pros and cons.

But did you know that you can run an email campaign using Gmail?

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Entrepreneurs are often inundated by too much data. You need to cut through it in order to make strong decisions from it.

At least 2.5 quintillion bytes of data is produced every day (that's 18 zeros). In 2012, the entire World Wide Web was estimated to contain approximately 5 billion gigabytes Read More

Do you think you have an utterly unique product? Here’s the truth; you probably don't, and that’s not a bad thing. Some of today's most successful products aren’t all that new, original, or unique. True, you need to be innovative and flexible to succeed, but you don't have to reinvent the wheel.
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The popularity of the MOOC has decreased. However, there is room for the MOOC to make major waves in the world of corporate training and education. Read More

How do you generate more clicks and sales? Hint: personalization.

Columnist Steve Olenski discusses three custom tools that will help you create an irresistible offer and engage your audience. Read More

Steve Griffiths, SVP of marketing, strategy and analytics at the marketing technology firm DialogTech, shares with us the results from their study that found just how important phone calls can be to creating successful mobile marketing campaigns today. Read More

Today, I decided to take the challenge and write a step by step guide to set up a blog in detail. It’s not just one reason to write this guide, but I get so many emails from newbies to help them start their blog. Read More