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If you need to fire employees but don't want to face a subsequent lawsuit, then read this to learn the best strategy for heading off such retaliation. Read More

Blog post discussing the nuances of a sales relationship and steps that can be taken to make your next visit one your prospect is looking forward to. Read More

Wouldn't it be helpful to know what topics publications would be covering throughout the year, so you could offer story ideas that would tie into those topics? The goal, of course, would be to get publicity for you or your business. Read More

O'Connell Marketing Recruitment surveyed 801 job seekers across Europe. Individuals reported on their experiences in the marketplace while facing the current economic crisis. Findings showed where budgetary and staffing cuts were being made, affects on salary, and when job seekers predict the current market will improve. Read More

A common perception that our sales team comes across while talking to marketing managers at relatively smaller companies is “we are too small for marketing automation technology or implementing a lead nurturing program”. It's not always easy to break that perception even though a solution like Nurture is just as ideally suited to a small business Read More

For all companies and managers out there that aren't doing it, you need to recognize your salespeople who are high achievers. And I'm not just talking in a monetary sense, either. Read More

The New York Times reports that many top bankers are leaving Goldman et al to start financial small businesses. BizBox analyzes the implications of this trend. Read More

One of the growing trends I've noticed is retailers such as Amazon, and manufacturers such HP, jumping on the green and blue bandwagon. They are making it easy for you to shop for Energy Star products. For instance, they are setting up dedicated websites just for green products. And since an educated consumer is more likely to buy green, they'r Read More

A review of a tool for sales process management: Landslide. Read More

Thats right, as much as 16% of the marketing budgets allocated by global B2B companies are reserved for database and direct marketing according to the CMO Council's “Marketing Outlook 2009” report. The findings of this report was published in a story on BtoBOnline Magazine titled “CMO Council report: Many budgets up” by Kate Maddox. Read More