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One in four growing businesses feels threatened by the tough economy, according to a survey by the National Federation of Independent Business. But when the going gets tough, the tough get ... marketing. The key is to focus your efforts on building greater brand awareness both online and off. Here's how. Read More

Mike Southon is one of the UK's leading business experts and entrepreneurs. He's best known today for his best selling “Beermat Entrepreneur” series of books and his regular column in the Financial Times. Mike built his reputation, however, in sales - and in particular: selling professional services. I caught up with Mike recently and asked Read More

Sales people need to focus on quantifying opportunities for both the buyer and themselves, rather than just qualifying which may take them in the wrong direction. Read More

A detailed look at what respondents said their to ways of winning in sales are given the current state in 2009. Read More

Right now, maybe more than ever, your content marketing efforts deserve a little measurement. Amidst budget cuts and strapped resources, elements of a marketing communication plan that lack at least some metrics linking back to effectiveness tend to be early casualties. “Nice to have” is often “first to go.” Read More

Feedback from sales professionals on what actions to take make the most pf the last 3 quarters of 2009. Read More

In this podcast episode Skip Anderson explains his 10 steps to customer engagement. listening to this will help you to connect better with customers and close more deals, while maintaining, your integrity. Read More

You must be honest with yourself. Glenn Broder, using questioning to clarity, will help you to move forward in a positive direction. Read More

Connecting the dots for your prospects helps them move comfortably through the sales process. Read More

A common question for those who are out looking to set up their own lead nurturing program for the first time is “how do I plan a campaign?”. Having a lead nurturing software application or the technology in place is just the first step. To get a nurturing program from planning stages to execution can be challenging the first time around and there Read More