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Everyone believes that what they have to offer is the bee’s knees. But having confidence in your product is not enough. It takes a strategic plan to reach your audience. In today’s world part of that plan should be visual marketing. Read More

Social media has evolved to become inherently visual with text, video, and photos dominating on almost every platform.

Sharing a great looking photo on Instagram is quick and easy, as is sharing a video to Facebook, but until now, creating and sharing audio content has been very difficult. Read More

Social networks have exploded in recent times, and marketing experts have followed suit, seeking to make the most out of the massive reach and connection potential of these new platforms. And there's a lot to like about social media marketing. It’s cheaper than most forms of traditional outreach, a Read More

The primary goal of any website or blog is to bring more visitors from search engines, because search traffic is the most qualified traffic resource, right? You will get more sales if you bring targeted visitors to your blogs and you need to start using the right tools to do so. Read More

I see it time and again: how website owners are obsessed about generating more traffic to their sites. So much so that now one will come across case studies and articles shared by other business marketeers on how to draw a billion visitors to a website.

Such expectations however are not extraord Read More

Long before your launch, there is marketing work to do. And before any marketing begins, there is marketing work to do. You may think your product or service is the “best thing since sliced bread,” – after all, it’s your baby. But now is the time to get realistic and figure out how you get that pro Read More

Apple has recently announced that its news-stand app, Apple News, will be open to all publishers. What does this mean for the display ad market, and how does this affect you? We checked and came back with (almost) all the answers. Read More

Run or hustle? Eat or devour? Move or scurry? You can boost the power of your copy by amping up the quality of verbs you use. Verbs show action, and the way you describe that motion can have a dramatic bearing on your readers. Why would you want to fill your copy with complacent words when you can Read More

A masterpiece implies that a work of art represents outstanding creativity, skill or workmanship. Well, technology is not art. And declaring a tech function as a masterpiece is an exercise in futility Read More