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With the ever-growing list of social media sites available to start marketing on, it’s often difficult to choose which ones you want to actually prioritize. Facebook is almost always a given for brands to start with, and Instagram and Twitter are normally ranked high too.

Pinterest marketing has Read More

Popups were loved by marketers because they converted like crazy and were hated by almost 7 out of 10 readers that came across them, but after the recent Google update, marketers have started hating on them as well(you know because of SEO and stuff)

Thus, creating a serious need of an alternativ Read More

I’m a big believer in showcasing the human element, but for many, it’s challenging to talk about themselves. They aren’t sure what to share without oversharing. If I can offer any advice, it’s don’t overthink it. Keep it simple, but truthful. Read More

Not every IPO is a success. And even if Snap gets off to a good start, its stock may still not be the best choice for you. Here are some tips on deciding whether Snap — or any highly anticipated IPO — deserves a place in your portfolio. Read More