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Snocap CEO Rusty Rueff gives an inspiring talk about why entrepreneurs have to do what they do. Read More

Marketing executive and author Lewis Green wanted to re-establish his company after moving across the country to Connecticut. With no professional network to tap, he figured the best way to promote his marketing and consulting business would be a blog. On his first attempt, he generated little traffic and few business leads. (registration re Read More

This brief completes the review of Landing Pages submitted by online businesses for live optimization analysis. Here's bizSugar link to part one: http://www.bizsugar.com/OnlineMarketing/Optimizing_Your_Landing_Pages_-_Part_One/ The reviews identified areas where applying key concepts of Landing Page Optimization to both B2B and B2C product, Read More

Here's a quick practical guide to exploring your competitor's link building techniques. This research should be both helpful for your overall competitive research and for defining your own first-stage SEO techniques. Read More

If you are in any business or interested in being more persuasive in your field, here are the 6 principles of persuasion that will help you be more persuasive immediately. It's powerful, effective and easy to read. Read More

Social media marketing can bring traffic and links to any website. What's missing — and essential — is proper measurement of these new techniques. Often times, social media marketing is dismissed before its true effectiveness is realized. Read More

The attention of influencers is coveted because of their mythological ability to drive others to a given brand, whether by force of personality or strong subject knowledge. But "influencers" are not a single silver-bullet demographic. Depending on the product or service a company hopes to sell, the appropriate circle of influencers can vary. Read More

RSS is an invaluable tool for any online business whether you are the reader or the publisher. Try being both to get the most out of the technology. Read More

Marketing visionary Seth Godin said, “The best SEO (search engine optimization) means good content.” A SEO content strategy results in more than search engine positions. Savvy SEO copywriting seamlessly blends direct-response copywriting with smart SEO techniques, encouraging conversions and sales.

Leverage the power of SEO content by implemen Read More

When you think of a hook, it is to grab the client's attention long enough for the sales process to begin between the buyer and seller.
Even when you have the most wanted product around, if you do not inform customers where to buy it (the hook in this example), you will see very little quantity sold. Read More