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A very useful overview of outsourcing as an option for new or existing small businesses. Read More

Need to build brand awareness in an over-communicated market? Consider using a tagline. Slogans like Maxwell House's "Good to the last drop" can answer the prospect's question "Why you, not your competition?" before they even ask it. If you want to develop a new tagline for your product or service, try these ideas.... Read More

All CMOs engage in a time-driven bargain: exchanging their time -- the time they've invested in market research, marketing plans, strategy development and advertising -- in return for a few minutes, hours or days of their consumers' time. But how can you know whether consumers are willing to trade their time for yours? To take the time to listen Read More

Blasting ads indiscriminately at audiences works less and less as we move forward in time. This is true for online and offline marketing. Savvy marketers now realize organic propagation of one's message is much more effective from a monetary and communications POV.

Publishing Web Digest for Marketers since April 1995 has shown Larry Chase what Read More

This is a wonderful review of bizSugar by Terra Andersen at BetterForBusiness.com. If you haven't had the chance yet, check out her site. She's got some great articles and often finds unique angles on business that aren't covered by other writers. Quote from review: "this concept was MUCH NEEDED in the business world. I am beyond happy that Read More

Artisans, historically defined as skilled craftsmen who fashioned goods by hand, will re-emerge as an influential force in the coming decade. These next-gen artisans will craft their goods and shape the economy — through upswings and downturns — with an effect reaching far beyond their neighborhoods, or even their nations. That's one of the c Read More

The economic stimulus bill signed into law included one tax break for small businesses added by the Senate, but lost another as Congressional leaders bowed to White House pressure to move quickly without adding too many amendments.

The key addition affecting small businesses is an expansion of "bonus depreciation," which allows investments in Read More

Partnership is a powerful place to sell from. You can only be in that position if your prospect sees you as such. The best way to achieve this is by understanding what the key business objectives are and only presenting solutions that can support them. This blog will give an example on how to accomplish this during an interview. Read More

While companies considering creation of an online community must be clear about what they hope to achieve in terms of the bottom line, it is crucial that actual users have a strong, engaging community purpose if you want to develop a successful community that will grow organically. Read More

B2B companies often have a lot invested in their websites, but still aren't effectively using them in the pay-per-click marketplace. Read More