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How do you set your business up for long-term success? You need a two-phase plan! This guide walks you how to get the quick wins you need today and at the same time set yourself up for huge success in phase two. Read More

Bounce rate is one of the SEO metrics that attracts attention and different views from SEOs. If high bounce rate is a thing of concern for your business and you’re looking for effective ways to increase readers time on your website, below is a list of 10 website design practices you should avoid. Read More

Video offers advantages that the typical landing page cannot match. Here we outline some of the main benefits of using explainer video on landing pages. Read More

In its simplest form, custom content is a form of marketing in which the publisher creates content specifically geared towards their target audience. This content is then enhanced by adding personal opinions. It’s this curated content that delivers added value to your targeted audience. Read More

As we move into 2017, it will be more critical than ever to understand the relationship of social media to the bottom line. Social media must be tied to business metrics through KPI’s. Without specific goals, social media marketing is nothing more than throwing spaghetti at the wall.
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This is a guest post from Stephen Moyers:
If you have a website, you want people to see it. If it’s a blog, you want people to read it, and if it’s a product, you want people to buy it.
The first step is getting your page to pop during a search. Next, you need your target audience to click the l Read More

Learn today about the importance of style guides to your branding and how it can be maintained. Style guides are rules that help your team representing your brand. Make sure it’s up to date and reflects your culture. Read More

10 Steps to Build Your Expertise & Reputation on LinkedIn> Step #1: Create a Profile that stands out from others, Step #2: Share valuable content, Step#3... Read More

Check out the infographic in this post to learn how to create effective headlines. It walks writers through the entire process, from idea to hooks to editing, so you can improve on any part of the process that you struggle with. Read More

Designing ebook requires huge investments. You can’t afford to leave the success of your content to trial and error. Learn how to launch ebook.
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