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Which one is it? Twitter or Facebook? Facebook or Twitter? These aren’t the only choices in social media platforms, but many brand marketers seem to vacillate between the two. The gold rush that is the social Web is so pervasive that brands tend to forget about other proven digital marketing tools, Read More

How much is a Facebook fan worth? $3? $10? $1,000?

Don’t feel bad if you have no idea. Pinning a value to a brand’s Facebook following is as elusive as uncovering the true value of Facebook itself.

That hasn’t stopped some from trying, though. Social media software publisher Vitrue ran some n Read More

So you’ve decided to move forward, join the Web 2.0 revolution, and start a business blog. Business blogging is a marketing tool that has so many benefits, and no disadvantages, that every business should have no excuses for starting one. Ok, maybe your brochure or static website needs a facelift Read More

Social Media is quickly becoming the new marketing tool for generating real and ongoing business in today’s uncertain economic world. So this new “Idiot’s Guide” by Jennifer Abernethy couldn’t have come at a better time. Read More

For that employee who has everything from the small business owner who's still trying to watch the bottom line (yes, even during the Holiday season) here are some affordable gift ideas for your employees that won't put you in the red at year's end. If done right, they might even spread some Holiday Read More

Succession planning can be a little overwhelming to the business owner.  No one can do it as good as me, is often the mindset of entrepreneurs. Read More

The Census Data is in and the “official” population of the United States is 308,745,538. So now what does this all mean for the small business owner? Read More

“People generally trust other people who are “like themselves.”
As a result, that trust extends to product knowledge when a person who someone deems similar to themselves speaks about a product or service. 92% of people cite word of mouth as the best source for product ideas. People who recommend Read More

Lee Odden, CEO of TopRank Online Marketing set aside some time for us while he was at the BlogWorld Expo in Vegas to chat about SEO and online marketing for greater PR and small business visibility. I asked Lee a series of questions and even the audience got to engage with Lee and ask some question Read More

In order to be recognized as a successful HR leader, there are three roles you must manage. The first is the ability to implement organizational strategy. The second is controlling the strategic planning process by sorting through the positive and negative outcomes associated with making a decision Read More